On-air across the network
SIGNAL: 11 markets UPLINK: Stable SPOT FILL: Live
Lagos · Nairobi · Accra · Johannesburg · Dakar · Kampala · Dar · Kigali · Abidjan · Lusaka · Cairo
For Publishers Radio · Podcasts · Digital

Your inventory is underpriced. We'll fix that.

If you run a station, a podcast network, or a digital media property anywhere on the continent, you're likely sitting on inventory that fills at a fraction of its potential. We plug you into a buying ecosystem built for African scale, with the ad ops, tech, and rev share to match.

350+
Publishers on the network
11
Countries served
Avg rev growth, year one
50/50
Revenue split on streaming
What you get

Six things every publisher on the network gets, from day one.

01

Access to continental ad demand

Pan-African brands, multinationals, and political and public-sector campaigns that would never find you directly. We bring the demand to your inventory.

02

Programmatic infrastructure

Full SSAI, dynamic ad insertion, and header bidding integration. The plumbing Western publishers take for granted, built for African connectivity and pricing.

03

Streaming and hosting included

We host your live stream and on-demand catalog at no upfront cost. You keep your content, your brand, and 50% of the ad revenue we generate against it.

04

Media players you own

Branded Live Audio, Live Video, and Podcast players for your site and apps. Plus a Mobile SDK to monetize your listening apps natively.

05

Real ad ops, not just tech

Our team manages campaigns end-to-end: trafficking, optimization, reporting, and collections. You focus on content, we focus on yield.

06

Monthly reporting and payouts

Transparent dashboards, clear attribution, and reliable monthly settlements. No vague black-box statements, no quarterly waits.

How onboarding works

From application to live in under four weeks.

01

Apply

Tell us about your stations, your reach, and the format of your inventory. Five-minute form, no procurement maze.

02

Technical fit

Our integration team confirms your stream, your CMS, and your existing ad setup. We map what stays and what we replace.

03

Integration

Players go live on your properties. Inventory is mapped to demand. SSP and direct buyers are activated for your stations.

04

You earn

Campaigns start running within days of go-live. First payout settles at the end of the following month, then monthly after that.

Who fits

We work with publishers who have an audience and want a partner.

We're not a one-size-fits-all network. We work best with publishers who have a real audience, a reasonable operation, and an interest in actually growing revenue rather than just selling spots cheap.

01

Verified audience or listenership

Radio, podcast, or digital. Any format, any size above a basic threshold.

Required
02

Operating in an African market

Currently active across 11 countries. New markets added as demand justifies.

Required
03

Working streaming infrastructure

Existing CDN or stream. If you don't have one, we'll set you up under our infrastructure.

Preferred
04

Willingness to integrate our tech

Players, SDK, or ad insertion endpoints, depending on what you run.

Required
05

Clean audience reporting

Basic listenership numbers we can verify. We're not interested in inflated figures.

Required
06

Existing ad inventory or appetite to build it

We can start fresh or take over from a previous setup. Both work.

Preferred
Proof on the publisher side

What a real publisher partnership looks like.

Nigerian Radio Group · 14 Stations

From 12% fill to 82% in 20 months, and from one revenue line to four.

A 14-station network across five Nigerian states. Strong audience, almost zero monetization tech. After 20 months on the Atunwa network, programmatic became their largest single revenue source, and direct sales for those stations grew alongside it.

Read the case study →
Total ad revenue growth
82%
Inventory fill rate
14
Stations on the network
4
Distinct revenue streams
Common questions

The things publishers actually ask us first.

01
Do we lose ownership of our stream or our audience?
No. You retain full ownership of your content, your audience relationships, and your brand. We provide the infrastructure and the demand. The relationship with your listener stays yours.
02
Is the 50/50 split negotiable?
The streaming and hosting rev share is 50/50 by default. Direct sold inventory through our ad ops team operates on a different model. We'll walk through the specifics during integration based on what you bring to the network.
03
What if we already have an ad partner?
That's fine. Many of our publishers run multiple demand partners in parallel. We can integrate alongside existing setups, or we can replace them entirely if that's the better outcome.
04
How are payouts made?
Monthly, in your local currency where possible, or USD for cross-border partners. Settlement happens at the end of the month following the campaign period, with full reporting visible in your dashboard.
05
What if our infrastructure isn't ready?
We'll get you there. Hosting, CDN, and player infrastructure can all be provided under our setup at no upfront cost. The streaming side of the partnership is designed to take a publisher from zero infrastructure to full operation.
06
Who handles ad sales: us or you?
Both. Our ad ops team brings programmatic, network-direct, and pan-African campaigns. You keep your local direct sales. We don't compete with your direct sales team; we backfill and uplift around it.
Apply to the network

Tell us about your stations.

One short form. Five minutes. We come back within two business days with a fit assessment and, if it's a match, an integration timeline.