On-air across the network
SIGNAL: 11 markets UPLINK: Stable SPOT FILL: Live
Lagos · Nairobi · Accra · Johannesburg · Dakar · Kampala · Dar · Kigali · Abidjan · Lusaka · Cairo
For Advertisers Brands · Agencies · Pan-African campaigns

Africa is not one market. Buy it like you know that.

11 countries. 350+ premium audio and video publishers. One operating layer. Plan a campaign that lands the same day on commuter radio in Lagos, taxi-rank screens in Joburg, and matatu speakers in Nairobi, with the targeting, fraud controls, and reporting your CFO expects.

10.3B
Monthly addressable impressions
11
Countries with verified inventory
40+
Broadcast languages supported
<0.4%
Invalid traffic rate, IAB-aligned
What you can do with us

Plan, run, and prove continental campaigns.

Most ad-tech sold into Africa is Western infrastructure with a translation layer on top. Ours was built here, for here. You get the targeting and measurement of a Tier-1 stack, with audience data and inventory access nobody else can offer.

01

Programmatic audio across 11 markets

Live radio, podcasts, and streaming. Bid through your DSP, or have our ad ops team run it as managed service. Real-time targeting by language, daypart, station format, and listener device.

02

DOOH that talks to digital

Programmatic out-of-home through our DOOH ad-serving module. Sync screens in Lagos taxi parks with mobile retargeting on the same audience. No other African network offers this layer integrated.

03

Audience-first, not just inventory-first

We segment by language family, mobile money behavior, urban/peri-urban density, and listenership patterns. Brief us by who you want to reach, not which stations you've heard of.

04

Brand safety and fraud controls

IAB Tech Lab spec on audio. Publisher whitelisting, dynamic ad insertion verification, and IVT filtering before billing. Standards your global compliance team will recognize.

05

Measurement that holds up

Brand lift studies, post-campaign panels, and attribution to mobile money transactions where it's available. We don't hide behind "Africa is hard to measure." We measure.

06

One contract, one invoice, one team

Stop negotiating with 14 station groups. One IO covers the network. One ad ops lead runs the campaign across markets. One report comes back at the end.

Formats we serve

From a 15-second mid-roll to a full station takeover.

Audio · 01

Live radio spots

15s, 30s, 60s. Pre, mid, and post-break placements. Real-time fill across the network.

Audio · 02

Podcast pre-roll

Dynamic ad insertion across our podcast partners. Targeted by show, host, or topic.

Audio · 03

Streaming pre/mid-roll

Inserted into our partners' live streams. Geo-targeted, frequency-capped, deduped against radio.

Audio · 04

Branded segments

Show sponsorships, host reads, and longer-form branded content with vetted on-air talent.

Video · 05

Live video pre-roll

Skippable and non-skippable formats on partner live video streams.

Video · 06

VOD and on-demand

Mid-roll insertion on partner catch-up and on-demand video libraries.

DOOH · 07

Programmatic screens

Outdoor digital screens in transit hubs, retail, and high-density urban zones. Daypart targeted.

DOOH · 08

Sync campaigns

Run the same creative across screen, audio, and mobile to the same audience cohort, in sequence.

How a campaign runs

Brief on Monday. Live by Friday.

Our SLA on standard campaigns is five business days from brief to live. Bigger lifts take longer, but the path is the same.

STEP 01

Brief & strategy

You send goals, KPIs, budget, and markets. We come back with a recommended mix, audience segments, and a forecast within 48 hours.

STEP 02

Creative & trafficking

Upload assets through our portal, or have our team localize. We handle adaptation for language, format, and broadcast specs across all markets.

STEP 03

Launch & optimize

Campaign goes live across the selected network. Daily optimization on pacing, frequency, and creative rotation. Real-time dashboard access.

STEP 04

Report & learn

Full post-campaign report with verified delivery, brand lift where applicable, and audience insight you can take into the next planning cycle.

Case study · Pan-African FMCG

How a consumer brand reached 38M listeners across 7 markets in 6 weeks.

"Atunwa is the first partner that actually understood the African audio market. They didn't make us shrink our campaign to fit a Western template. They built the template around us."
A. Okonkwo Head of Media, Pan-African FMCG brand
38M
Unique listeners reached
4.2x
Effective frequency
+11%
Aided brand recall lift
7
Countries activated
Tell us what you're planning

Send a brief. We'll send a plan.

Markets, budget, KPI, timing. That's enough to start. You'll get a recommended mix and audience strategy back within 48 hours. No long forms. No procurement maze.

Send a brief →