Long-form writing on African ad-tech, audio economics, and what it actually takes to build infrastructure on this continent. Mostly written by people inside the company. Occasionally by partners. Always more useful than the panel-circuit consensus.
Across 11 markets, our publishers run with inventory most Western networks would call sold-out. The gap is not demand. It's the plumbing between buyer and seller. Here is what we've learned operating both sides of the trade, where it's working, and what's still broken.
Programmatic principles are crossing into out-of-home, and the integration is unlocking new buying patterns for brands planning continental campaigns.
The operational changes, tooling decisions, and partner choices that turned a station network's inventory into a profit center.
A direct look at what advertisers can and can't target on the continent today, where the data is reliable, and where it isn't.
The technical tradeoffs around dynamic ad insertion when most of your listeners are on 3G and many use shared SIMs across households.
Methodology notes on counting listens when downloads happen on prepaid data and offline-first apps dominate the listening surface.
Notes on what the next phase looks like, what we're hiring for, and where the next markets sit on our roadmap.