On-air across the network
SIGNAL: 11 markets UPLINK: Stable SPOT FILL: Live
Lagos · Nairobi · Accra · Johannesburg · Dakar · Kampala · Dar · Kigali · Abidjan · Lusaka · Cairo
EST. 2018 · PAN-AFRICAN AD-TECH

The continent's audio runs through us.

Atunwa is the programmatic infrastructure connecting African publishers to global advertisers. Broadcast radio, podcast, streaming, and DOOH. One network. Eleven countries. Built for the way Africa actually listens.

LIVE FEED CHANNEL · ATU-FM
FREQUENCY · 98.5 MHz
FORMAT · AUDIO + DISPLAY
UTC 14:23:08 LAGOS · NIGERIA
06° 27' N
03° 24' E
BITRATE 192 kbps SAMPLE 44.1 kHz LISTENERS 2.3M
10.3B
monthly impressions across the network
350+
publishers monetized to date
11
countries on the continent and diaspora
99.9%
infrastructure uptime since launch
Two sides of the same network

One infrastructure. Two audiences. Built so both sides win.

Publishers get filled inventory and predictable revenue. Advertisers get verified African listeners at programmatic scale. Atunwa sits between them, doing the work that has historically made this market hard to enter.

For Publishers

Turn your audience into recurring revenue.

If you run a radio station, podcast, or streaming platform anywhere in Africa, we connect your inventory to demand you wouldn't reach on your own. No setup cost. Pay only when we earn.

  • Fill rates that moveAfrican fill rates are still a fraction of US benchmarks. We close that gap with global programmatic demand.
  • 50/50 revenue shareTransparent split. You see what we see. No hidden fees, no platform tax stacked on top.
  • Our players, your brandLive audio, video, podcast players, and a mobile SDK. White-label, embed-ready, built for African bandwidth.
  • Ad ops we handleCampaign trafficking, reporting, troubleshooting. You broadcast. We monetize.
Join the network
For Advertisers

Reach 10.3B monthly impressions of African attention.

If your brand needs to land in Africa, programmatically and at scale, we are the operator with the network already built. One buy. Eleven countries. Audio, display, DOOH.

  • Real reach, real listeners350+ publishers across 11 countries. Premium broadcast inventory you can't buy through a Western DSP alone.
  • Audio + display + DOOHOne campaign across formats. Radio, podcast, streaming, plus our DOOH ad-serving module for outdoor.
  • Brand-safe by defaultCurated publisher network. Every station vetted. No surprises about where your spend lands.
  • Operators, not a marketplaceYou get a campaign team, not a self-serve dashboard and a wait queue. We know the market because we built it.
Plan a campaign
The product stack

Everything you'd build yourself, already built.

FIVE PRODUCT LINES
BUILT FOR AFRICAN BANDWIDTH
PUBLISHER + ADVERTISER FACING
01 · BROADCAST
Live Audio Player
Embeddable HTML5 player with native ad insertion, listener analytics, and graceful fallback for low-bandwidth listeners. Powers radio streaming for stations across the network.
Publisher Streaming
02 · VIDEO
Live Video Player
Adaptive bitrate video player with pre-roll and mid-roll ad slots. Built for African network conditions and the publishers that broadcast in both audio and video.
Publisher Streaming
03 · ON-DEMAND
Podcast Player
Dynamic ad-stitched podcast player with episode-level reporting. Lets publishers monetize back catalogue programmatically without rebuilding the front end.
Publisher Advertiser
04 · MOBILE
Mobile SDK
Native iOS and Android SDK for publishers running their own app. Same ad stack, same reporting, deeper engagement signals from in-app behaviour.
Publisher iOS · Android
05 · OUTDOOR
DOOH Ad-Serving
Programmatic ad serving for digital out-of-home inventory. Connects billboard operators to the same demand stack, with location and daypart targeting.
Advertiser DOOH
06 · OPS
Ad Ops & Campaign Mgmt
The human layer behind the tech. Trafficking, optimization, reporting, and campaign management run by a team that has done this in 11 markets.
Publisher Advertiser
A sample of the network

Currently broadcasting across eleven countries.

LIVE SAMPLE
UPDATED IN REAL TIME
FULL ROSTER ON REQUEST
NG · 001Live
Wazobia FM
95.1 MHz
Lagos, Nigeria
GH · 014Live
Peace FM
104.3 MHz
Accra, Ghana
KE · 027Live
Capital FM
98.4 MHz
Nairobi, Kenya
ZA · 041Live
Kaya FM
95.9 MHz
Johannesburg, South Africa
UG · 052Live
Capital FM Uganda
91.3 MHz
Kampala, Uganda
TZ · 063Live
Clouds FM
88.4 MHz
Dar es Salaam, Tanzania
CI · 074Live
Radio Nostalgie
101.1 MHz
Abidjan, Côte d'Ivoire
SN · 089Live
RFM Senegal
94.0 MHz
Dakar, Senegal
Proof, both sides

What this looks like in practice.

TWO PERSPECTIVES
ONE NETWORK
Advertiser case
Q3 2025
4 countries

Pan-African FMCG launch reaches 38M listeners across four markets in six weeks.

We didn't have to shrink the campaign to fit a Western template. Atunwa built the buy around how the market actually consumes audio.
38M
Unique listeners
4.2x
Frequency hit target
11%
Lift in brand recall
Read the case study
Publisher case
Joined 2023
Lagos, Nigeria

Nigerian radio group grows programmatic revenue 6x in eighteen months on the network.

Before Atunwa we had inventory and no demand. Eighteen months in, programmatic is our most predictable revenue line.
6x
Revenue growth
82%
Fill rate today
14
Stations onboarded
Read the case study
"
Atunwa is the first partner that actually understood the African audio market. They didn't make us shrink our campaign to fit a Western template. They built the template around us.
AO
A. Okonkwo
Head of Media, Pan-African FMCG brand
CAMPAIGN · Q3 2025
REACH · 4 COUNTRIES
Trusted by publishers and brands across the continent
WAZOBIA PEACE FM CAPITAL FM KAYA FM CLOUDS NOSTALGIE RFM
Field notes & analysis

Reporting from the ground.

All insights →
Get on the network

Wherever you sit, the next step takes five minutes.

Tell us which side of the network you're on. We'll come back with a plan, the numbers, and who you'd be working with. No long forms. No procurement maze.